Know Your Neighbourhood
OriginsInfo’s base file, representing more than 18 million Australian adults, has been coded using the Origins software. This de-personalised base file is used to create Origins profiles of any area in Australia, giving a geographical (market) view of cultural diversity.
It is created using the same Origins methodology used to code your customers or employees, so you can be sure you are comparing like-with-like. And, by comparing profiles, you will know which cultural groups are over-represented, and which are under-represented.
