
Origins Gets a New Look
As well as a brand-new web site, the Origins product has had a facelift to coincide with this year’s update of underlying name files and Australian base data.1 Currently, there are 260 categories in the Origins Classification. The categories summarise the range of distinct name groupings we have identified during our 15 years of name […]

Lost in Translation: Honda Jazz not Fitta for Scandinavia
The business case for undertaking thorough cultural analysis when marketing...
Read Post

Cultural Background and Customer Retention
Depending on which ‘expert’ you believe, the cost of acquiring...
Read Post

Lost in Translation – Gerber Happy Baby
Most marketers and business managers agree – segmenting by culture...
Read Post

Lost in Translation – the Nissan Breakdown
In an attempt to increase penetration rates amongst persons of...
Read Post

Lost in Translation: Soft Drinks, Hard Lessons
The 70s saw fierce competition for market share by the...
Read Post

Racial Profiling at Woolworths?
The term ‘Racial Profiling’ has negative connotations because of its...
Read Post