Origins Gets a New Look
As well as a brand-new web site, the Origins product has had a facelift to coincide with this year’s update of underlying name files and Australian base data.1 Currently, there are 260 categories in the Origins Classification. The categories summarise the range of distinct name groupings we have identified during our 15 years of name […]
What’s in a Name? Surname Tradition in Turkey
Surname Tradition in Turkey Name analysis is a valuable method...
Read Post
What’s in a Name? Greek Name Traditions
Population mapping builds an accurate picture of cultural density based...
Read Post
What’s in a Name? Balinese Naming Traditions
Balinese Name Traditions The Indonesian island of Bali is famous...
Read Post
What’s in a Name? Name Traditions of Scotland
Scottish naming traditions date back centuries. Since the Kingdom of...
Read Post
What’s in a Name? Name Traditions of Africa
The colossal continent of Africa is home to a vast...
Read Post
What’s in a Name? Irish Naming Conventions
Last week’s celebration of all things Irish on St Patrick’s...
Read Post
What’s in a Name? Somali Naming Traditions
When Melbourne-based researcher, teacher, writer and poet Dr Yusef Sheikh...
Read Post
What’s in a Name? Sikh Names and Where to Find Them
Sikhs form one of the largest and fastest growing subgroups...
Read Post
What’s in a Name? Like Bob and Dylan, Times They are a-Changin’
The looming AFL Grand Final prompted us to investigate naming...
Read Post
Diversity in Cricket?
Howzat for Cricket? One of Australia’s most popular sports, Cricket...
Read Post
Cultural Segmentation – See Your Customers Differently
Market segmentation is a fundamental step in any initiative. Without...
Read Post
Stimulate Business Through Workplace Diversity
Sales and Profit. Revenue and Growth. Income and Overheads. All...
Read Post
Inspirational Diversity Quotes
Acknowledging and nurturing diversity is not a new concept. Some...
Read Post
Cultural Background and Customer Retention
Depending on which ‘expert’ you believe, the cost of acquiring...
Read Post
Easter – Different Time, Different Place
For many of us in Australia we look forward to...
Read Post
Lost in Translation – the Nissan Breakdown
In an attempt to increase penetration rates amongst persons of...
Read Post
Lost in Translation: Soft Drinks, Hard Lessons
The 70s saw fierce competition for market share by the...
Read Post
First There was IQ, Then EQ. Now we Have CQ
It is no longer sufficient for us to be merely...
Read Post
