Originsinfo specialises in the production and delivery of consumer segmentation solutions. Our key product is Origins, a segmentation tool that helps you understand the cultural, ethnic, and linguistic origins of your users, customers, clients, or employees.
Context
Australia is one of the world's most culturally diverse societies. Public and private sector businesses have opportunity and obligation to meet the needs of different cultural groups - both through marketing and through service delivery. While census data provides an excellent resource for understanding the big picture, few organisations have insight into the cultural origin of their individual customers. Read more about the business need for Origins.
Product
Originsinfo has created Origins so you can assign codes to customer records in your database. Test its robustness through Originsonline, our online demonstration facility, and read about how Origins gives you insight into the cultural origin of your customers based on analysis of their names.
Applications
Origins is key to solving real business problems in the public and private sectors. This section outlines the way it can improve your KPIs, and describes examples from the growing range of applications of Origins.
Research
Origins is the product of many years of research into the origins of personal and family names, combined with the accumulation of almost a billion different names from around the world. Find out more about the our research interests and the solid research foundation for Origins.
About Us
Find out about OriginsInfo, both in Australia and in the UK, and read some of the media coverage of our research based on name analysis and the use of Origins.
