Case Studies

    Download a copy of a published case study

    Following is a summary of other recent cases where use of Origins supports the achievement of business outcomes;

    1. An Australian tertiary institution uses Origins to gain insight into the cultural mix of its student base. It plans to use evidence gathered from its research to support funding submissions to enable it to better meet the changing needs of its student population, and provide culturally-specific on-campus facilities.


    2. A Local Government Authority (LGA) in Melbourne is seeking to improve access to its services. Public awareness campaigns will be targeted to specific streets containing a high proportion of under-represented and 'hard-to-reach' culturally and ligusitically diverse (CALD) communities.


    3. An international fundraiser was interested in researching the diversity of its supporter base to see how effective its recruitment methods had been, and to assess how representative its supporters were of the community at large. Origins facilitated this research. It also had the aim of creating a supporter base that reflected the diversity of the organisation’s client (beneficiary) population. In addition, the fundraiser aims to achieve greater involvement of its supporters who originate from specific countries that are the subject of its relief work.


    4. An Australian private health insurer uses Origins to understand the cultural origin of its customers who are visitors to Australia. It also uses Origins to research the characteristics of recently acquired customers. In response analysis Origins was identified as the most predictive variable to support future customers acquisition activity.


    5. A retailer in one of Australia's contestible energy markets was concerned about the level of customer churn. Origins was used to establish that certain cultural groups are much more likely to switch to alternative providers giving the company the option of building stronger relationships with 'at-risk' groups and adjusting its acquisition strategy to target groups who are more likely to remain loyal.


    6. A UK hospital was examining the growth in the proportion of people of Polish origin seeking assistance at its Accident and Emergency department. There was some concern about their entitlement to hospital treatment in the UK. Origins is used to ‘flag’ patients with a Polish heritage so their entitlement could be established.


    7. Using a loyalty card that recorded purchases by category, a supermarket chain used Origins to examine the extent to which customers of different origin used its Asian food aisle, and which customers spent above or below average on fresh fruit and vegetables. This research became the basis of better, and more appropriately targeted, promotional offers.


    8. An Australian political party used Origins to understand if certain cultural groups were more likely, in a recent State election, to vote by post, to vote away from their home area, or to not vote at all. The insight gained will assist in managing communications with cultural groups to secure their support in future elections.


    9. A political party used Origins to conduct research on its supporter and donor files to identify the representation of particular religious and linguistic groups. By comparing with national representation, the party was better able to develop targeted campaigns for acquisition and reactivation of supporters and donors. It was also able to adjust its policy position and priorities to better align with the characteristics of particular electorates.


    10. A university used Origins to support a study of gentrification among ethnic groups. Stratified random samples were created from a prospect list to generate a panel of potential research interviewees.


    11. A gaming operator used Origins to identify the extent to which particular customer groups were over-represented in the client base. They found that people of Chinese origin were among the most frequent visitors. As a result, the operator developed special promotions to coincide with major Chinese holidays and communicated to those customers who were most likely to be responsive to the offer.